About // Origin

A documentary-grade origin story.

What started as a youth sports network on NBC evolved into a technology company building from the ground up — for athletes, founders, and operators who refuse to wait for permission.

Founders // 01

Joshua Martin & Jonah Woullard

Joshua Martin and Jonah Woullard, founders of Generation Nexxt

Two operators raised inside the world of elite youth sports, media production, and entrepreneurship. Co-founders of Generation Nexxt — the youth sports network that aired on NBC for six seasons.

What they couldn't buy off the shelf, they built. Cameras turned into content systems. Content systems turned into platforms. Platforms turned into a technology company.

Today, Nexxt Tech is the engineering arm of that story — bringing together athletes, creators, founders, and machines under one operating system.

Timeline // 02

Ten years in motion.

2015
Generation Nexxt is born
Joshua Martin and Jonah Woullard launch the Generation Nexxt youth sports network.
2017
NBC + Peacock
Generation Nexxt airs on NBC for six seasons, building a national youth sports media voice.
2019
Building from necessity
We start engineering our own platforms — the tools we needed didn't exist yet.
2022
Nexxt Tech emerges
The technology arm spins up: AI, SaaS, branding, and full-stack systems for partners.
Today
A grounded sports-tech powerhouse
10+ years deep, 160K+ audience, dozens of platforms shipped — and only getting started.
Culture // 03

What we believe.

DOCTRINE ACTIVE

Build what doesn't exist

Necessity is our R&D department. If the tool doesn't exist, we engineer it.

DOCTRINE ACTIVE

Mentorship is leverage

We invest in the next generation of operators, athletes, and engineers.

DOCTRINE ACTIVE

Collaboration over noise

Talented people, one room, no ego. That's how legacy gets built.